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Girl Gang Inc
Served as the Creative Director for a 4-star hotel, restaurant, and spa and was responsible for the initial development and then management all three brands including the marketing strategy, communications, and digital presence for each company.
Upon arrival in France, engaged with the business functions, personnel, and guests to gain a well-rounded understanding of the company’s services and offers. Created a versatile strategy to help increase the company’s brand position in the boutique hotel marketplace.
Owned the creation of the company’s website handling both the front-end and back-end design and development; once the site was complete, managed the content and used the site as a tool to expand the reach to potential new customers. Additionally, collected analytics to understand international customer demographics and habits and presented proposals and spend plans based on these learnings.
Designed and developed collateral for each company, including but not limited to, restaurant menus, hotel and spa brochures, flyers, promotional signage, permanent signage, letterheads, and personalized envelopes.
Managed the design and brand standards for all collateral, logos, advertising, and digital tools.
Created and maintained all social media platforms including Facebook, Twitter, and Instagram.
Provided input to the 2014 renovation plans for the hotel, restaurant, and spa, and incorporated elements of these new aesthetics into the existing design and marketing tactics.
Developed the company’s first email newsletter to marry the services of the hotel, restaurant, and spa, and included cost-effective promotions to drive traffic in lower-occupancy months.
Provided translations in English, French, and Spanish.